Who we are

Eva Acton worked in B2B sales for 12 years. She held roles in Sales and Marketing at international corporate level operating in the Medical Devices industry. She built successful sales relationships with hospitals and private clinics in Ireland and the UK and won many 5-year EU contracts.

Then in 2008 Eva started a small luxury item business (Dundrum Blooms) at the outset of the last recession and built it consistently for 11 years. She employed up to 5 people and built a list of over 50 clients varying from 5* hotels to small local businesses.

Sales skills, creative flair and determination are the skills that Eva brought to her business to grow it in the most challenging of times.

Eva successfully sold her business in 2019 and has returned to the sales world. She is now working with Small Businesses, who may not have a specific sales function, to develop pragmatic, and lasting sales strategies in this challenging environment.

She has completed numerous in-house Sales training courses over the years. She is recently qualified with a Professional Diploma in Digital Marketing from Digital Marketing Institute and UCD and a distinction in Training Delivery & Evaluation with Open College.

What we do

ActOnSales understands the challenges facing small business. The time pressures of working in the business sometimes does not allow for exploration of sales opportunities or execution of effective sales plans.

We can create practical plans, with consistent achievable actions, that will utilise both online and real-world sales activities.

ActOnSales believes the basics of sales do not change:

  • Turning up,
  • Being consistent,
  • Delivering on your promises and
  • Maintaining relationships.

Growing your business online is an essential piece of any Sales strategy.  We will work with you to review and explore

  •  Your website optimization
  •  Basic Social Media Marketing techniques
  •  Using Google Ads for advertising
  •  Using Google Analytics to measure success.

Growing your business through offline activities is equally important and can be undervalued. We can work with you on

  • E-Mail Marketing campaigns
  •  Networking opportunities
  •  Tendering opportunities
  •  Small business supports.


Having worked with Eva for many years, I always found her to be customer focused, able to respond to difficult situations and creative in her approach to winning contracts.  Eva developed the Irish immunoassay market for DPC alongside the established company, Cruinn, and forged relationships internally and externally to the benefit of both companies.  Understanding and reacting to the market in line with customer needs was critical to success; Eva managed this well and developed lasting sales relationships because her interactions were beyond transactional, she had trusted advisor status.

Lisa Truslove
Learning and Development Manager at Ortho Clinical Diagnostics

Eva is a professional salesperson with great interpersonal skills. We worked closely together for 3 years in a distributor capacity at a time of considerable growth. She was very knowledgeable and innovative and brought lots of different sales strategy ideas to the table. She has a great can-do attitude and sense of humour which made working with her a pleasure! I would not hesitate to recommend Eva to any role.

Vincent Foley
Co Founder and Clinical Diagnostics Business Director at Cruinn Diagnostics Ltd